Saturday, April 1st 2017
Room B31-1A, 310 DNA Way
South San Francisco, CA 94080
Leadership by Design: Using Design Thinking to transform your Career
Being a woman in science in today’s workforce means you possess characteristics, behaviors, and the mindset that will allow you to become a leader in unpredictable, fast-moving, and value-charged conditions.
We call these leaders “DEOs” — design executive officers — because they are a hybrid of strategic business executive and creative problem-solver. These leaders are not necessarily trained designers or in design positions. They are catalysts for transformation and agents of change. In this workshop, learn not only why this form of leadership is essential to the success of modern organizations, but also what characteristics are common to creative business leaders. Identify these skills in yourself and how to use them to propel your career.
|8:30-9:00||Check in and Breakfast|
|9:15-9:45||Intro & Overview of Leadership by Design|
|9:45-11:00||Positive Passion/GSD, breakout session|
|11:00-12:00||Social Intelligence/Network Building|
|12:45-1:45||Leadership Panel: “Learning from Female Leaders”|
Christopher Ireland worked for 20 years growing and developing Cheskin, a consultancy focused on product and market design innovation. Under her leadership as CEO, the company expanded into global markets, opened four offices, completed two successful mergers and gained a reputation for top quality performance serving a range of high growth clients including Microsoft, Intel, HP, Motorola, Pepsi and more. Christopher and her partners successfully sold Cheskin late in 2007.
Ms. Ireland has an M.B.A. from the Andersen School of Management (UCLA). She currently teaches graduate design students at California College of the Arts in San Francisco and Continuing Studies students at Stanford University. In 2013, she co-authored Rise of the DEO, (New Riders Press) a book examining contemporary leadership traits. She has lectured extensively on the topics of design, human behavior and corporate leadership.
The afternoon panel will be “Learning from Female Leaders” — the panel will be led by Christopher Ireland and feature Barb Stuckey and Katy Mogal.
Katy Mogal is a UX and Design Research leader with 15+ years experience driving innovation, product and brand strategy through a deep understanding human needs and culture. She is currently Director of UX Research at Fitbit, where she leads a team of strategists, anthropologists and human factors specialists conducting research to inform the design of new products. Previously she held positions at Jawbone, Logitech and Cheskin. She received an MBA from the Wharton School, and studied in the DMBA program at California College of the Arts, and currently co-teaches design courses with Christopher at Stanford Continuing Studies.
Barb Stuckey is President & Chief Innovation Officer of Mattson, the countrys most successful food design and development firm. Barb leads the 60 employee-owned company in helping clients identify new business opportunities, formulate the foods and beverages, develop the branding and package design, validate the concepts and products with consumers, and scale them up for commercialization.
Barb is also author of “TASTE: Surprising Stories & Science About Why Food Tastes Good”. She teaches the fundamentals of taste to each incoming class at the San Francisco Cooking School. She sits on the board of the Robert Mondavi Institute for Wine & Food Science at UC Davis, and she is a regular contributor to Forbes.com, where she writes about the food industry.
Secure your workshop tickets now! ($35 for AWIS members, $50 for non-members.)